Why Professional Photos Can Help Sell Your Home Faster

Why Professional Photos Can Help Sell Your Home Faster

Rarely is a singular factor the one that determines whether you sell your house faster or for a higher price. In the case of professional photography however, that might be the case.

Photos are the most popular online feature for homebuyers in today's digital world.

A 2022 study conducted by the National Association of Realtors found that 89% of homebuyers rated photos as the most useful website tool for their home search. First impressions are important, whether it's a job interview, a billboard or a date. Online photos of your home are the first thing that buyers see.

Why professional photos help sell homes faster

RedFin conducted a study in 2013 and found that homes with professional photos listed over $400,000 sold up to three weeks quicker. This trick is not only for high-end homes. The same study showed that homes between $200,000 to $1 million listed with professional photos sold for an average of $3,400 to $11,200 more than homes without listing photos.

Today, we do our first showing online. Search platforms allow potential buyers to see a home and make an immediate decision about whether or not they would like to visit. We need to create a good first impression with the listing photos. The median price of homes today is also quite high. Many potential buyers have high expectations of the way a home should look. This is why we want to meet their expectations with beautiful photos to convince them to come and see the house in person. We are more likely to receive an offer if we get more buyers to come see the home.

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Can I take my own listing photos?

You or your real estate agent can certainly take the photos for your listing. Smartphone camera technology makes it easy to take good photos. Although, you're not likely to get the same angles, lighting and crispness as a professional real estate photographer who has more expensive equipment.

Good agents are trained to sell your house. They know the law and how to buy or sell. They may not be trained in photography, but their skillset is impressive. Real estate photographers are trained to make the best photos possible using lighting, exposure and framing.

The experts also know how they can guide homeowners in resolving minor issues that were missed during the home staging process, such as an open lid on the toilet, a TV playing in the background, clutter on the floor, an open closet door, and footprints left by the homeowner.

DSLR cameras, or digital single lens reflex cameras, are able to capture more details in a photograph without compromising on the quality of the photo. A wide-angle lens allows you to capture more room in a photo without distorting it, which is something that a smartphone camera cannot do.

What does professional photography cost?

The cost of hiring a real estate professional photographer can range from $150 to $500, or even more depending on how big the house is and the type of photos you want. Drone photography costs extra and requires a special license for the photographer. You can find real estate photographers online if you want to hire a professional for your listing. Before hiring a photographer, check reviews and request a portfolio.

Ask your real estate agent if they have a photographer on staff or if they can make a recommendation. They usually work with these people frequently and therefore know the good ones.

Randall Luna, founder of Elevate Realty, says, "I use a professional photographer to take photos for all of my listings." “The cost of professional photos has been worth it to me because they ensure that the home will be shown well online, and that buyers have a good impression of what the house offers.”


How to take the best pictures

The first photo that appears in a listing is usually the exterior of a house. A well-captured photograph and good curb appeal will help to set the scene for what is inside, and encourage people to view more photos. There are no rules, however, saying that the first photo of a home listing must be its exterior. You should select the photo with the greatest wow factor.

Put a photo of the house at the top of the listing if it is located on water, if the backyard is beautiful, or if the kitchen was recently renovated and is amazing. This will help to attract buyers. Make sure to include a photo of your home's exterior. Make sure to include at least one picture of each room. It can be useful to take multiple photos of important rooms, such as the kitchen, bathroom or living room. This will help you to see the entire space.

Real estate photographers who are experienced will take multiple photos of a room from various angles. They can also frame the room in a way that highlights desirable features and minimizes unfavorable ones.

It is not only important to take quality photos, but also that they show a well-maintained, clean and organized property. Hiring a photographer to photograph a bedroom that has dirty laundry piled on the bed, or dishes in the sink will not help you attract foot traffic.

You can attract more buyers with good photos, but you still need to prepare your home for the close-up.


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